Activist Gentrifiers: Transforming Urban Politics in Latinx Communities

In marginalized communities where traditional political channels are often inaccessible, social movements and protests have emerged as vital platforms for voices seeking to challenge established power structures. This study reveals a compelling shift in recent decades as these neighborhoods undergo economic transformation. It uncovers a distinct pattern of activism characterized by the emergence of middle-class ethnic entrepreneurs and business owners who engage in activism from within the urban economy and political systems. This qualitative case study, conducted within a Latinx community in the U.S., delves into the activism of this actor, providing a deeper understanding of how this pattern, which both challenges and engages with the system, gives rise to local political conflicts and accusations of "class betrayal", and cooptation. By utilizing a "place-based" mobilization model and examining the interplay between ethnic and class affiliations, this study enriches our understanding of political protests and activism in ethnic/racial communities.