Abstract
The purpose of this research study was to explore the role and significance of mass communication in developing countries. Mass communication is defined as a process of collecting, sending, and receiving the information to masses and the channels employed during this process are known as mass media. There are different types of mass media ranging from print and broadcast media to outdoor and digital media. All types of mass media are considered to perform some vital functions ranging from surveillance, correlation, and cultural transmission to entertainment, sensationalization, mobilization, and validation. Apart from these functions, one of the most pivotal functions of mass media for both developed and developing economies is its inevitable role in encouraging development within the nations.
