Utilizing Conjoint Survey Experiments to Discern the Preferences of Taiwanese Electorate Regarding Legislative Candidates

This study investigates how personal attributes of political candidates influence voter preferences in Taiwan's regional legislative elections using Conjoint Survey Experiments. The findings highlight that voters prefer candidates with certain attributes, such as youthful appearance, higher educational background, and specific professions. Additionally, the study reveals that policy stances on national defense and security play a significant role due to Taiwan's unique political context. The research also notes variations in attribute preferences among different demographic subgroups, offering insights into voter behavior in East Asia and emerging democracies.