Data-Mining and Analytics: Rising Concerns over Privacy and People’s Security

22 October 2019, Version 1
This content is an early or alternative research output and has not been peer-reviewed at the time of posting.

Abstract

Developments in data science like data-mining and analytics have also become the catchwords raising concerns of those engaged with the question of privacy infringements and state surveillance. The mere idea of an individual’s privacy being sold out to the corporates for customized advertisements and commercial micro-targeting is in itself disturbing as one’s personal information is being commodified, but then it is relatively harmless. The situation becomes dangerous and poses a threat when analytics pushes the limit further and engages in predicting the activities of the people such as electoral behaviour and employs tools of political micro-targeting to manipulate the electorate. The paper attempts to evaluate the potential threats to individual privacy and security when data-mining and analytics are clubbed with artificial-intelligence-powered election campaigns, surveillance mechanisms, warfare strategies and so on.

Keywords

Political Micro-Targeting
Privacy
Security
Aadhaar
Analytics
Big-Data
Data-Mining

Supplementary weblinks

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