Data-Mining and Analytics: Rising Concerns over Privacy and People’s Security

06 April 2020, Version 3
This content is an early or alternative research output and has not been peer-reviewed at the time of posting.

Abstract

An individual’s privacy being sold to the corporates for customized advertisements and commercial micro-targeting is essentially a disturbing idea as one’s personal information is being commodified and marketed. It becomes dangerous and poses a threat when analytics pushes the limit further and engages in predicting the real-life activities of the people such as electoral behaviour and employs tools of political micro-targeting to manipulate the electorate. Hence, the recent developments in data science such as data-mining and analytics have become the catchwords for those concerned with the question of privacy infringements and state surveillance. The paper attempts to evaluate the potential threats to individual privacy and security when data-mining and analytics are clubbed with artificial-intelligence-powered election campaigns, surveillance mechanisms, warfare strategies, etc.

Keywords

Political Micro-Targeting
Privacy
Security
Aadhaar
Analytics
Big-Data
Data-Mining

Supplementary weblinks

Comments

Comments are not moderated before they are posted, but they can be removed by the site moderators if they are found to be in contravention of our Commenting Policy [opens in a new tab] - please read this policy before you post. Comments should be used for scholarly discussion of the content in question. You can find more information about how to use the commenting feature here [opens in a new tab] .
This site is protected by reCAPTCHA and the Google Privacy Policy [opens in a new tab] and Terms of Service [opens in a new tab] apply.